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Eat Local: Our Top 10 Local Search Columns of 2016

sel_yir_2016_1920x1080_local_search Sign up for our daily recaps of the ever-changing search marketing landscape. Eat Local: Our Top 10 Local Search Columns of 2016 Hungry for some good local SEO content? Satisfy your hunger with Search Engine Land's 10 most popular local search columns of the year. Jessica Thompson on December 27, 2016 at 9:50 am At the beginning of the year, BrightLocal conducted its annual Local SEO Industry Survey, which seeks to gauge the general mood and outlook of professionals in the local search space. At the time,  78 percent of respondents believed that 2016 would be a “good” or “great” year for business. Now, as the year comes to a close, one can only wonder: Were they right? Local SEO continues to be a thriving niche within the search industry. And this year, while relatively quiet, still saw some major developments that impacted how local search practitioners perform their jobs. Midway through the year, Google launched “Promoted Pins” on Google Maps , giving marketers a new paid option to incorporate into their local marketing mix. Will Scott’s article discussing this new ad type in more detail made it into our top 10, suggesting that local SEO practitioners may soon be expanding into local PPC as well. Then, in September, businesses were hit with an update to Google’s local ranking algorithm, dubbed “ Possum ” by the local SEO community. This update was thought to be the largest adjustment to the local search results since the Pigeon update of 2014, reportedly impacting 64 percent of local SERPs . The local search community certainly took note, as columnist Joy Hawkins’ Possum explainer was our top local search column of the year.

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The improvements will provide a more accurate understanding of how people are engaging with businesses via AMP and non-AMP pages of their websites. According to Barry Schwartz from Search Engine Roundtable , this could mean that Google will double count less, leaving metrics much more accurate. This change brings consistency to users across AMP and non-AMP pages served from your domain. It will have the effect of improving user analysis going forward by unifying your users across the two page formats. It does not affect AMP pages served from the Google AMP Cache or any other AMP cache. Google Works To Show Rendered JavaScript Code Google is working to improve its Fetch and Render tool to enable webmasters to see the rendered JavaScript code in the tool, John Mueller confirmed last week in a Hangout with Search Engine Roundtable. Currently, only the rendered site is visible, and not the actual code. Rand Fishkin took a closer look at blog First page google Guaranteed post ideas in last week’s Whiteboard Friday, providing his insight into how to maximize your reach with the right topics. In the video, Rand looks at six different paths to great blog topic ideas, while providing information on what to keep in mind before you start writing.

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